Sponsorship

•    Shuttle buses (during world cup matches)

•    Educational programmers

•    Sponsoring press rooms

•    Sponsoring speakers or VIP rooms

•    Through banners

•    Tote bags/gift hampers

•    Sponsoring team uniforms/equipment

[adsense]

Sponsorship allows businesses to reach various marketing goals at the same time; it is also a very good way for companies to portray a positive image in customer’s eyes, by sponsoring events that their target markets are interested in, for example: Nike sponsoring a marathon for handicapped children. It is also a good practice for companies who want to avoid rising costs and still be able to remain in the public eyes.