· Starbucks have less control over stores outside the US.

· Protest against the company on different issues.

Opportunity

· Entry into Asian market like Pakistan, India and Bangladesh.

· Product diversification

· Market penetration in International countries

· Co-branding with other food manufactures.

· Whole bean sales in supermarkets.

Threats

· Current recession may impact the sales.[large]

· Entry barrier in the international market

· Numbers of competitors are increasing.

· Variation in coffee prices in developing countries

· Starbucks facing huge resistance in international countries over cultural and political issues.

· People started to become more health conscious

· Competitors are trying to minimize the differentiation by imitating.

· Labor Unions issues in US and international countries

· Security risk at crowded places.