There are always competitive pressures and driving forces which adversely affect the firms in strategic groups. Therefore, some firms may try to shift to a more favorably situated group. This shifting is however difficult if the entry barriers of the target strategic group are high. An arrow can be attached to the circles showing the targeted direction of the firms which are trying to change their competitive positions on the map.
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Very nice post!
thank you soo much! made this concept very clear for me after reading your post.
Very clear and easy to understand!
Been to over 15 sites and finally found joy at yours.
Explained concisely and SO easy to understand–now I get it and can tie the rest of the chapter together. OMG, TY !
Where did you get he data for this strategic group map? How do you find the price point data to determine horizontal placement on this map?