- Amazon has to invest in upholding the customer beliefs which will endorse the customer’s loyalty towards the company.
- Expanding into technology is desired for all phases of interface with the buyers which will enhance company’s credibility.
- Ventures in execution will offer an enlarge level of real customer service meeting consumer expectations.
- Partnerships in the community sector such as with the British Library. It will offer community with the service of being capable to search for antique books.
- Amazon must have joint-ventures, partnerships and acquisitions to improve the delivery time.
- Partnerships with firms looking for on-line retailing proficiency
- Promotional activities and seasonal stuff will attract the new customers.
- Amazon can target niche customers by providing stuff in different cultures and religions.
Threats
- Amazon composes customers wait days to take delivery of books that they can get immediately from their area bookstores, and give a deliverance charge for the concession.
- Internet trade attracts competitors speedily, and it is hard for Amazon to uphold their stuff differentiated.
- Increasing transportation costs impact the end user which will result in negative image of the company.
- New alliances, partnerships, networks, shaped by competitors have strengthened competition.
- High delivery time and cost may divert customer to the local bookstore.
- Incapability to manage some costs, such as delivery and bank charges.
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