Categories: SWOT Analysis

SWOT Analysis of Hyundai Motors

SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis of Hyundai Motors Company. It was founded by Chung Ju-yung in December,1967. It has been operating in automotive industry and offering Automobiles, Cars, commercial and engines products to its worldwide customers. The financial statement of Hyundai motors shows strong revenue and profit in 2013 and also showing growth in 2014 as well.

Background of Hyundai Motors (Tabular)

Company Name Hyundai Motors Company.
Industry Automotive Industry
Founded on
December 1967
Founded By Chung Ju-yung
Headquartered Seoul, South Korea.
Area Served Worldwide
Products Automobiles, Cars, commercial and engines.
Revenue $ 75.03 Billion (2013)
Profit Margin $ 7.6 billion (2013)
Workforce 58,000 approx. (2013)
Competitors

· Bayerische Motoren Werke AG

· Chrysler Group LLC, Daimler AG

· Ford Motor Company

· General Motors Company

· Honda Motor Company,

· Nissan Motor

· Tata Motors, Ltd.

· Toyota Motor Corporation

· Volkswagen AG and many other automotive companies.

Background of Hyundai Motors (Image)

Hyundai Logo

SWOT Matrix (Tabular)

STRENGTHS WEAKNESSES
· Strong brand

· Growing brand

· Largest manufacturing facilities

· Serving worldwide

· Strong Revenues

· Strong profits

· Research and development

· Product recalls

· Shortage of spare parts

· Weak sales in Korea

· Production losses

· Low sales in Japan

· Limited car designs

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