- Increasing customers’ awareness of new technology around the globe is a good opportunity.
- Video game market revenue is predictable to arrive at $66 billion in 2012, as compared to $12 billion in 2008.
- The growth rate of Information Technology Markets in India, Russia, China, and Brazil is more than the global growth rate.
- Cheaper worldwide telecommunication costs unlock new markets because large number of people is attached to the Internet.
- Mobile phone markets are growing in developing countries therefore new software for mobiles could be introduced.
- Improving economic conditions after the financial crises 2007-10 will increase the purchasing power of consumers which will ultimately boost the revenues of the company.
Threats
- To maintain one of the most complex and largest supply chains in the globe.
- IBM is facing strong rivalry from the various local as well as multinational companies such as Microsoft, Dell, etc.
- The bargaining power of buyers is high because many alternative products are available to buyers.
- Most of the countries are going for technological development. IBM may face government laws and regulations in different countries.
- Increasing cyber crime is also creating problems for the success of company.
- Life cycle of Technology is becoming shorter day by day.
- Heavy taxes in few countries force to increase the prices.
- Currency exchange rates influence demand for application/operation and hardware. Similarly, changeable currencies can negatively decrease revenues in the worldwide marketplace.
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Very good
Do you have references for this information?