Opportunities

1. Changing demographic trends provides opportunity to diversify into new products and locations.
2. Increasing demand for foodstuff eaten outside the home.
3. Expand globally to capture the untapped markets and increase the revenue. 
4. The company can take advantage of NAFTA (North American Free Trade Agreement).
5. Expansion for the Latin American markets/ Mexican market.
6. Consumers are becoming health-conscious; introduce new products line for this segment.
7. Be environment responsible because it will improve the public image of KFC and will help it to increase its revenue.
8. Diversify into other fast-food and meals.

Threats

1. KFC is facing strong competition from its competitors, such as McDonalds, Yum and Subway.
2. It is also facing competition from local restaurants in different countries of the world.
3. The company is facing problem in maintaining same standards at their international franchises.
4. To sustain a market leadership position in the global fast-food industry.
5. Sustaining U.S. market leadership is also another important threat for the company.
6. Other players are turning to new menu offerings, location and outlets.
7. Increasing number of health conscious consumers.
8. Saturated fast food industry in the U.S Market.