SWOT Analysis of Nokia Corporation

by | Dec 9, 2010 | SWOT Analysis | 10 comments

  1. Nokia had a 50-50 joint venture with Siemens of Germany which provide opportunity to expand in Europe. Creating such ventures will boost the market share of company.
  2. The Asia-Pacific cellular phone market is one of the fastest-growing in the world today.
  3. Fashionable, stylish and aesthetics of the handsets drive new market and there is adequate consumer demand for fashion mobile phones by 2010.
  4. Nokia has enormous demand potential in new developing markets like India and China.
  5. In the third quarter of 2010, the global cellular industry grew by 14.6 percent.

 

Threats

 

  1. Nokia’s hold on the long-established cellular phone market has been loosing after the arrival of several Chinese manufacturers mainly in emerging markets.
  2. RIM, Apple and the different sellers have created strong pressure on Nokia by creating Android-based handsets/Smartphone.
  3. In the Asia/Pacific competitive forces are emerged and have put the Nokia’s quarter in loss.
  4. It is very difficult for sellers to differentiate their products by just adding up superior technology features.
  5. In emerging countries, brands like Nexian, i-Mobile and Micromax snatched away Nokia’s market share.
  6. In the selection of handset consumers are becoming more complicated in the choice of handset. They need fashionable and stylish mobile phones.
  7. Lenovo, ZTE and Huawei offered devices in numerous markets and race in South Korea is won by Samsung.
  8. Nokia has been facing strong price pressure from different competitors.
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10 Comments

  1. aisha
    aisha on April 30, 2011 at 7:47 am

    great observation but there is some contradiction

  2. Silen Lover.....1486
    Silen Lover.....1486 on May 19, 2011 at 6:24 pm

    Nice and clear infomation on this site
    thanks
    my problem solve with the help of nokia corporation
    Specily Thanks Nokia.CO
    Regards…..Majid

  3. ashi sharma
    ashi sharma on August 23, 2011 at 2:42 pm

    i pleasant to knowing about nokia with swot analysis inspite of knowing their weakness.but i m satisfied as a customer

  4. shahid dar
    shahid dar on November 20, 2011 at 11:58 am

    i was very happy in knowing about the SWOT analysis in NOKIA………AND THIS INFORMATION HELPED ME A GREAT DEAL IN PREPARING MY PRESENTATION………AND I AM FULLY SATISFIED

  5. rajasree
    rajasree on December 19, 2011 at 8:23 pm

    information given here helped me a lot in preparing my presentation………………thanks

  6. ollietiah
    ollietiah on May 11, 2012 at 1:46 pm

    thanks for the relevant information it is actually helping me in presentation preparation

  7. terrrytiep
    terrrytiep on May 11, 2012 at 1:48 pm

    thanks i learnt a lot

  8. Masum (Icmab )
    Masum (Icmab ) on March 15, 2013 at 5:12 pm

    I m pleased to inform, when we talk about the opportunity n threats that results out from analysis of external environment, when we talk about external environment that is classified as 1)general & 2) industry, I m intended to learn/ know the output of ( opportunity n threats) analysis external environment specifically based on 1.general & 2. industry

  9. Rahnas
    Rahnas on August 15, 2013 at 1:58 pm

    this info is enough for my tomrws ppt……thnks

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