SWOT Analysis of Perrigo Company

1. Explosive growth with good packaging, high quality, promotion, and commitment with retailers
2. Decline in brand loyalty
3. Shift in consumer attitudes towards private labels
4. Internationalization of retailing 

External Threats

1. Competitively priced of other store brands products 
2. Nature of pharmaceutical market – stagnant, tends to have fixed clients
3. Decline in brand loyalty
4. Costly new patents

To see the TOWS Analysis of Perrigo Company  Click Here