Avis Budget deals with the two worldwide leading companies in the automobile leasing industry in course of Avis and Budget. Avis is a foremost rental car supplier that mainly supplies the finest marketable and freedom sector of the travel industry. Budget is a leading rental car supplier challenging in value-conscious segments of the industry in the United States and other regions, and as a first-class brand in Canada, the Caribbean and other parts of the world. Budget also deals with one of the top truck leading business in the States. Avis Budget Group and its secondary and licensees provide a complete series of vehicle rental services through 10,000 rental locations in more or less 175 countries around the world.
Avis Budget Group SWOT Analysis
Strength
• Avis came into the marketplace for automobile leasing at a point in time while there were barely any other competitors in the marketplace, allowing them to set up their deal, and this deal has given name and image that could last for forever.
• Joint with its winning commerce mock-up, Avis is near the beginning entrance has permitted it to keep a high relation market split in the online Automobile leasing production.
• They own and manage most Avis and Budget car rental offices in North America, Europe and Australia, and operate primarily through licensees in other parts of the world.
• Avis Budget Group has approximately 29,000 employees and it’s headquarter is in Parsippany, N.J.
• The Company has three in service regions: North America, Europe, Middle East & Africa (EMEA) and Latin America/Asia Pacific.
Weaknesses
• Avis frequently has problem in dealing with new customers, when a new vehicle is in the market.
• The corporation recognizes it possible unbeneficial in the extensive run to buy more vehicles very shortly to hand out the rush when an automobile leasing initial becomes obtainable, that is difficult for the company to make it in the rush.
• Clients have taken on to the truth that Avis and Budget just deals an imperfect amount of new discharges right away, choosing to stay behind a rareness of weak to purchase the size of its provide at inferior expenses.
Opportunities
• Distributing their renting deals directly to computers of clients is possible to be the after that uprising in how customers can fix a deal over the internet just by sitting in their homes.
• Luckily for Avis and budget, this service is currently available as a per-screening basis.
• Avis is able to start of this possibility if it is successful providing streaming satisfied to a client on a point in time practice base rather than a per-screening basis.
• By setting up their business in other countries they will be known globally.
Threats
• If Avis were to drop its natural, dependable image, it might not know how to keep sufficient of the marketplace to continue to exist.
• They might face some loss in the future because many companies are coming with some good dealing points.
References
• Avis Budget Group. Official Website: (www.avisbudgetgroup.com) Retrieved: 4 Nov, 2012
• Yahoo Finance: (US. Avis budget car rental) (2012). Available at: http://finance.yahoo.com/news/avis-budget-group-honors-avis-150000108.html Retrieved: 4 Nov, 2012