• Target Corporation brand awareness is low as compared to Wal-Mart.
• It not play music in stores.
• In Past several Lawsuits are filed against Company.
• It lack of labor Unions.
• Lack of living wage certification
• Several complaints of customer of mice in snack bars.
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Opportunities
• Target Corporation should focus on cost cutting to reduce the prices of products.
• It should enter into untapped international markets.
• Brand Awareness program need to formulate.
• Formulation of labor Union is required to increase employee satisfaction.
• Increase market share
Threats
• Fierce competition from Wal-mart and Kmart.
• The current recession possibly divert the customer from high price products to low price products.
• Annual government taxes and increasing interest rates.
• Terrorism is increasing; security is the main concern of the customers.
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