Opportunities
• Online scope for the products to be sold out without massing the outlets.
• New outlets planned for different countries along with the strategic alliance of the company.
• Fairing trading of cotton products, out breaking the sales especially in Germany.
Threats
• The competitors like Wal-Mart and Carrefour that are very well executed in performance. Especially at the time of acquisition of Asda by Wal-Mart.
• Changing government strategies regarding taxation.
• Unpredictable increase in operational cost because of increase in raw material costs.
• High labor cost expectation by the employee sector.
• Other supermarkets that are though not big but do cover the market share to the maximum extent.
References
• Finch, Julia (2 February 2010). “Tesco opens its first zero carbon store”. London: The Guardian.
• Moore, Alex; Leader, Rhondda (8 January 2009). “‘Tesco will make us a ghost town’”. WalesOnline.