- The researcher must be interested in the topic
- A faculty member must be prepared to supervise the researcher
- The researcher can obtain relevant data on the topic
- In case of quantitative research the researcher must know the appropriate statistical tools for analysis.
- The topic should neither be too broad nor too narrow
- Researcher must try to add something new to the literature
- The topic should be Researchable
- The topic should be Feasible
- The research should be Ethical
- The research should have practical value
In order to have some idea of various research topics in marketing; a list is given below:
Marketing Research Topics
- To study the effects of sales man personality on brand image and brand sales at various stages of brand life cycle
- To study the managerial perception on the importance of corporate signage and its impact on its implementation
- To study the effects of sales person support to customer on sales of ready-made garments
- The effects of utilitarian, ego-defensive, value expressive and knowledge function on consumer decision making
- To study the effects of managerial perception on implications of multinational brands strategy on its implementation
- To study the impact of ad quality and program involvement on consumer zapping behavior
- To study the effects of consumer characteristics, product characteristics and market characteristics on manager’s choice of selecting and advertising appeal
- To study the relationship between consumer knowledge of Islamic banking and consumer product endorsement
- To study the impact of scarcity and authenticity of research data on effective marketing decision making
- To study the effects of sales force turnover on corporate image
- Culturally relevant music in electronic advertising
- To study the effect of extended brand name on brand identity and recall
- To study the effect of customer loyalty status and brand characteristics on brand recommendation
- To study the relationship between product characteristics and choice of exhibition
- To study the impact of customer steps on waiters salaries and job retention
- A comparative study between private and own labeling in textile industry
- The effects of new product development strategies on consumer brand perception and preference
- To study the consumer dealer service perception on consumer dealer choice
- Impact of word of mouth marketing on service selection preference
- To study the impact of commercialization on quality of higher education
- A study on the factors affecting success or failure of products at the time of re-launch
- Conflict between distribution channel due to modern retailing
- Conflict between distribution channel due to modern retailing
- A comparative study on sales-oriented and customer-oriented business approaches at telecommunication sector
- The effect of high concrete brand name on brand recall
- Reasons for non-consideration of brands
- Influence of price promotions on internal and external reference price of consumer
- A study of factor influencing consumer buying decision for car engine oils in Karachi
- Relationship between internal marketing, service quality and customer satisfaction
- Effects of publicity on consumer perception in showbiz industry
- Effectiveness of 15-30 seconds advertisements on recognition and brand recall
- Effect of corporate web portal on consumer perception towards the company
- How CSR efforts effect brand perception
- A study on relationship by retailer and its impact on store loyalty
- Consumers perception in competitive advertising
- A relationship between delays and evaluation of service and its impact on consumer satisfaction
- The effects of retention strategies on employ morale and productivity
- Impact of series quality and perceived value on behavior intentions of consumers in hospitals
- Self-concept, brand personality and its impact on brand choice
- Impact of demographics on fashion consciousness
- Effects of stress on impulse buying behavior
- Factor effecting consumer satisfaction in paint industry
- Factors effecting credibility of television news channels
- Effects of relationship marketing on consumer satisfaction and retention in life insurance industry
- Consumer perception of subliminal advertising (attention and retention of consumers for subliminal advertising)
- The affects of corporate response to defective products in consumer electronics on customer satisfaction
- Impact of higher sales discount on perceived quality, brand loyalty and buying decision of the product by customer
- Impact of in-store display on sales (A comparative study between new and mature product)
- A study on purchase and repeat purchase intention due to brand recall
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I’m doing a degree in international marketing at a certain University in Africa. I’m in my final year and have had difficulties in finding a research topic in international marketing, l’m interested in researching on something to do with the food processing industry or something to do with exports in this industry. Can you please assist me in coming up with a research topic. Thank you in advance
im a final year marketing student, i need your assistant in finding a research project topic in the area of advertising, i will be grateful for your assistant
In search for a research topic in marketing,kindly give me a tip or link to the data base.
Hi
I’m interested iin researching on a sales and marketing toping
And am looking for topic samples. Your assistance will be hgighly appreciated.
Regards
Ella
i am in 3 sem of pgp& want some project titles on sales
Thanks in advance
Hi I’m struggling to find a good research topic in Retail sector or restaurant business. plz help me
Hello I am a 3rd year marketing and sales management student at a university in South Africa i need help on finding a topic to research in brand or product preference! I am also a full time hairstylist maybe if i can get a topic work related please.
It will be appreciated
hi,i am a final year student in marketing for a post-graduate certificate.I wish to write a project and will need a research topic relating to micro-finance institutions:Credit Union.please i need your help.
While waiting ,accept my warmest greetings.thanks
am a final year student looking for a research project topic interested in Branding of corporate image
hi. um a finally year marketing student need a help in a topic for the research more especiaaly on retail marketing or brand.
thanks in advance even for the ideas above.
Assalam o allikum,
Am searching for a topic to conduct a research project related to marketing. Please HELP me out. God Bless.
hiii i’m a mba final year looking for frp topic on ib please give suggestion
hi i am doing my MBA and i am trying to do a research in sales promotions suggest me a good topic and helpful links and journals to know more about he same
waana do a research project in marketing and sales management please guide me..and suggest me a topic…
i am student of MS (business administration) in pakistan searching a topic for research…….thanks for giving such nice topic…
i am a student of an Masters of Commerce in Marketing Management at a certain university in Zimbabwe and i need help with my topic that i am thinking of “Management control systems, to manage the implementation of strategic plans to improve business performance” is it researchable, and is it suitable for this level. please help.
Hi
I’ll be very grateful if you post in some researchable sample topics on advertising.
Thanks.
Hi. Am a 4th year marketing student from kenya and am having problems finding a research topic. Pliz assist with any topic in product development launch, strategies. Thank you.
Hi, i am a banker in my final semester of mba- marketing- and wish to research on a topic in the banking industry. Kindly assist in coming up with one, if posible on credit issues.
Thanks. This page has helped me out a lot.
hi,
i m pursuing MBA, 3rd sem. and i want do to research in marketing and sales. my interest area is advertising.
pls kindly suggest me some good topics.
how is this topic kindly suggest
a) why life of a sales/marketing executives in general trading firms(indenting chemicals) is not more then 2 to 3 years.
hi!
im looking a topic or title of my research in my subject in MARKETING RESEARCH. plz. help me or suggest me a good title or topics that related in Green Marketing…
Thanks God Bless
plz!!!!! help me guys…i need your suggestion. Im studying in University of Mindanao Davao City…
Thank you!
Hi am a 4th year marketing student and i am having difficulties selecting a research topic. I work in an advertising agency part time as well, is there any suggestions as to what could be a good research topic? Whether it be in advertising or any other marketing area
Hi,
I am doing PG in Market Research and Data Analytics.
Please help me in finding a good topic for a Market Research Topic..Is it Possible to do MArket Research on Facebook? If possible what will the centre of importance of the topic?
Thanks & regards in advance..
hi i am doing my research in marketing final year i have selected one of the topic from the list given . now i need ur assistance to provide me a guideline
can you assist me in providing topics for my final thesis for the requirement of MA in marketing management.
Helo,am a final year student in marketing. I need some material on customer relationship management. I really appreciate ur effort above. Thanks
Good job!
proved very helpful in choosing my final year project topic!!
thanx
I M DOING PGDM IN INTERNATIONAL BUSINESS, I WAS PLANNING TO CONDUCT A RESEARCH RELATED TO MARKETING TOPICS…
CAN ANYONE PLZ SUGGEST ME SOME USEFUL TOPICS THROUGH WHICH I CAN START MY RESEARCH ON A TOPIC.. PLZ HELP ME…
I’m diploma in Marketing and m looking for help on a topic based on PRODUCT RECALL OR INTERNAL MARKETING .TNX IN ADVANCE
Hi im a 3rd year marketing student and im looking for a title or topic for my MARKETING RESEARCH subject. Please help me. Thanks.
hi am finalist student and i need some help on reseach topic in sales and marketing
Good day,
I am a final year marketing student. I kindly need advice on the following topics.
1. The effects of retail promotional mix
2. Retail Promotions on small enterprise
3. Retail Promotions Strategy.
Thanking you in advance.
Hello how are
Iam a final year student on marketing will you please assist me any research topic on service marketing
Thank you
Thanks for finally writing about >Tips for Selecting Marketing Projects Topics <Loved it! finance-courses.com like best example!
Hi I’m a 3rd college marketing student. Can you help me finding a good and interesting topic fir a Marketing Reaserch. Thank you!
Hi ii am struggling to come up with a topic for my research project based in Marketing management field.I choose funding for small businesses in SA.I am not sure if it is researchable. Pls help me
Thanks for this helpful information! What a nice list of fashion marketing research topics. I totally agree with the author of this post that topic must be interesting: research can take a while and usually even more time than we expect it will. So, if you’re working during months on something you’re not passionate about, I can tell for sure results won’t bring any practical value. What is more, the topic must be measurable because if there are no tools or methods for proper research, keep looking for a better option. Finally, newness is crucial: if you choose something actual and what’s disturbing people in their everyday life, then you’re in the right direction. Anyway, thanks for the post!