High quality and collaboration
Our objectives are to deliver the very best quality in everything we do, from primary produce, choice of suppliers and transport, to recipes and packaging materials. Our operations and collaboration in the Nordic countries gives us greater opportunities to be efficient and strategic and to function well as an organisation, both when it comes to the distribution chain and to concentrating on joint product launches and campaigns.

Focus on e-business and Web Sites
Increased investments in the sphere of e-business give us swifter business and direct contact with trade.[large]
Our web site is a forum for consumers, students, future employees and the media. We hope that through a sincere approach and by conducting dialogues, we will be able to improve, change and satisfy the demands and wishes of the people of today.

Pepsi Co Vision Statement

PepsiCo’s responsibility is to continually improve all aspects of the world in which we operate – environment, social, economic – creating a better tomorrow than today.

Our vision is put into action through programs and a focus on environmental stewardship, activities to benefit society, and a commitment to build shareholder value by making PepsiCo a truly sustainable company.

Google Vision Statement

To develop a perfect search engine.

Toyota Vision Statement

To sustain profitable growth by providing the best customer experience and dealer support.

Proctor & Gamble (P&G) Vision Statement

To provide branded products and services of superior quality and value that improve the lives of the world’s consumers

Apple Vision Statement

Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.

FedEx Vision Statement

At FedEX the vision statement is “Leading the way”

BMW (Bremen Motoren Werken) Vision Statement

To become most successful premium manufacturer in the car industry.

Nokia Vision Statement

Connecting people and Very Human Technology