by kasi | Sep 5, 2013 | Marketing
Advertising Specialty is known to be used for promotional and giveaway products to strengthen a company’s presence to reach to its specific target market. Nowadays companies are following the trend of exhibiting promotional items of some kind as this is the most cost... by kasi | Aug 2, 2013 | Marketing
For every successful business there are a lot of factor involved which make it possible for the organization to move in the direction of success. One of the main things is advertising of the organization and its product. The main purposes of the advertising are to... by kasi | Oct 1, 2010 | Strategy
Drivers of change are the factors that make a difference in the industry in general. These forces compel companies to modify their actions because the industry changes. Drivers of change originate in the outer ring of the macroeconomic environment and in most cases... by kasi | Jul 5, 2010 | Marketing
Advertising is heavily focused on the analysis, planning, control, and decision-making activities of this core institution – ‘advertiser’. The field of advertising is made up of a system of interacting organizations and institutions, all of which play a role in the... by kasi | Jan 6, 2010 | Marketing
Good product is not enough for business to be sold at good price. To generate sale in order to increase profit the product have to be communicated to the customer. This communication is known as “promotion” in marketing Marketing communication program is known as...