by kasi | May 26, 2013 | Marketing
A Brand Asset valuator is a metric that is used to analyze how a brand is perceived by its consumers in terms of different attributes. This realistic approach has been created and thoroughly managed by the Brand Asset Consulting, a division of Young & Rubicam... by kasi | Aug 5, 2009 | Marketing
From cradle to grave, every human being today is gripped in the sensational brand-whirlwind; more specifically, in the world of brands. Everything from toothpaste to the hospital we visit and the airline we fly by is a brand. Even the destination we fly to is a brand....