by kasi | May 30, 2013 | Marketing
In the context of marketing, there are six stages through which the customer passes while purchasing or adapting any good or service. These are considered as the psychological stages through which a person passes to decide for a product to either purchase it or... by kasi | May 21, 2013 | Marketing
In today’s world, Marketing has come around in a wide variety of ways to tailor the needs of the audience, the media platform and various businesses in order to keep evolving as a dynamic marketplace. This is why; the Adaptive Marketing is of no surprise to anyone.... by kasi | Oct 1, 2010 | Marketing
The concept of marketing has changed dramatically in recent decades, and recently the focus has moved more and more customers (compared to the products and the sale of) global marketing and various technology issues that impact on the market. In addition, there is a... by kasi | Oct 1, 2010 | Strategy
Drivers of change are the factors that make a difference in the industry in general. These forces compel companies to modify their actions because the industry changes. Drivers of change originate in the outer ring of the macroeconomic environment and in most cases... by kasi | Sep 16, 2010 | Management
The word management is commonly used in several different ways. For example, you can refer to people handed in providing guidance and direction of the organization or it can refer to the method by which organizational goals are obtained. But actually the word...