by kasi | Oct 11, 2010 | Strategic Management
Competitive Profile Matrix (CPM) is used to design wise offensive or defensive strategies by identifying the major strengths and weaknesses of a firm in relation to the rival’s firm strategic position. Two types of systems can be used for the construction of... by kasi | Oct 10, 2010 | Strategic Management
Competitive Profile Matrix (CPM) is a strategic management tool which is used to identify the major strengths and weaknesses of a firm in relation to the rival’s firm strategic position. On the basis of this comparison, the firm can design wise offensive or...