Competitive Profile Matrix for Wal-Mart

A competitive profile matrix (CPM) classifies a firm’s major competitors and its meticulous strengths and weaknesses in relation to an illustration firm’s strategic point. In CPM we evaluate company as well its competitors by giving weights and rating to...

Competitive Profile Matrix (CPM)

Competitive Profile Matrix (CPM) is a strategic management tool which is used to identify the major strengths and weaknesses of a firm in relation to the rival’s firm strategic position. On the basis of this comparison, the firm can design wise offensive or...