by kasi | Jun 12, 2013 | Marketing
Consumers are mostly influenced by opinions that are expressed directly to them. Nowadays the marketers spend millions of money on various advertising campaigns however what really persuades a consumer to make up their mind is a free and simple source i.e. by a word... by kasi | Jun 8, 2013 | Strategy
Gary Hamel, a lecturer at London Business School and C.K Prahalad who’s a professor at University of Michigan wrote an article named; Strategic Intent which indicates out a new force came in the field of management. The article got published in the Harvard Business... by kasi | Jun 1, 2013 | Marketing
Service inseparability is considered as an important property that basically states that the services are produced and consumed at the same time period but cannot be separated from their providers or manufacturers. Providers can be a machine or people along with that... by kasi | Jun 1, 2013 | Marketing
Promotion allowance involves the factors that are required to familiar the product with customers. Advertisement and promotional programs are the examples of promotion. Advertisement is the most important tool which is an option to make the product available for... by kasi | Jun 1, 2013 | Marketing
What is Indirect Marketing? Indirect marketing is the distribution of various products through channel which includes one or more than one seller. It is a way for a business to market their products, services or idea without using any appropriate method or direct...