Dialectical Inquiry

Dialectical is derived from a Greek word which means to argue or contend with. In earlier time the Greek uses the word dialectical in order to express a specific manner of argumentation for making specific decisions on the various facts that are based on opposite...

What are the Buyer Readiness Stages?

In the context of marketing, there are six stages through which the customer passes while purchasing or adapting any good or service.  These are considered as the psychological stages through which a person passes to decide for a product to either purchase it or...

Marketing Philosophies

Marketing is the concept to know your customers needs and wants, providing products and services which serves as a solution for customers problem. In modern world organizations take care of their customers and maintaining long term relationship. In past organizations...