Income Segmentation

In the market there are different factor required to improve the productivity level of the organization. One of such factor is the income segmentation which helps the companies to improve it strategies of selling their products and make improve in their revenue. In...

Objectives of Advertising

For every successful business there are a lot of factor involved which make it possible for the organization to move in the direction of success. One of the main things is advertising of the organization and its product. The main purposes of the advertising are to...

Salutary Product

There are a lot of products in the market for the benefits of the people, along with this many of the products fulfill the needs and requirements of the people and that is the reason that most of the people want to buy such products which can facilitate them in...

What are the Buyer Readiness Stages?

In the context of marketing, there are six stages through which the customer passes while purchasing or adapting any good or service.  These are considered as the psychological stages through which a person passes to decide for a product to either purchase it or...

Brand Asset Valuator – BAV

A Brand Asset valuator is a metric that is used to analyze how a brand is perceived by its consumers in terms of different attributes. This realistic approach has been created and thoroughly managed by the Brand Asset Consulting, a division of Young & Rubicam...