Customer Centered Company

We can’t deny the fact that we are living in the era of Customers. Many marketer had claimed previously that’s it’s the competitive advantage which has engaged a company to win over its customers. However, within recent time the Amazon, Cisco, sales force.com have...

Post Purchase Behavior of a Customer

After the purchase, there is the possibility that customer may change his opinion about the purchased product or experiences dissonances by determining certain feature that are favorable with respect to the other brands and then gather certain information that...