by kasi | Jul 15, 2010 | Marketing
The consumer buying behavior is defined as a process in which the individuals search, purchase, use and finally dispose of the goods and services in accordance to their needs, wants and satisfaction. In other words, the consumer buying behavior studies the actions and... by kasi | Apr 20, 2010 | Management
The process of taking decision seems very easy but actually it is not, it has six steps associated with effective decision making process whether the decision is programmed or non-programmed. Decision Making Process Decision making process consist of six steps...