by kasi | Jul 9, 2015 | Psychology
In 1913, an American psychologist, who happens to mark a milestone in the history of psychology, is a founder of Behaviorism- a School of Thought. John B. Watson was of the view that a human behavior was not the result of internal mental processes. Also, claimed that... by kasi | Mar 22, 2014 | Marketing
We can’t deny the fact that we are living in the era of Customers. Many marketer had claimed previously that’s it’s the competitive advantage which has engaged a company to win over its customers. However, within recent time the Amazon, Cisco, sales force.com have... by kasi | Jan 4, 2014 | Marketing
For a decade, the brand personality has been a subject of discussion for the researchers of all time. Researchers find this topic very important to study as they perceived it helps to differentiate the personalities of different brands. The first question that comes... by kasi | Sep 7, 2013 | Marketing
Idea screening is a process that evaluates and contrasts new product ideas to get the most promising ones for your business. Not every idea is relevant to your company. In order to screen out a good idea from the not so good ones, there are certain criteria that... by kasi | Sep 5, 2013 | Marketing
Advertising Specialty is known to be used for promotional and giveaway products to strengthen a company’s presence to reach to its specific target market. Nowadays companies are following the trend of exhibiting promotional items of some kind as this is the most cost...