by kasi | May 30, 2013 | Business Research
Dialectical is derived from a Greek word which means to argue or contend with. In earlier time the Greek uses the word dialectical in order to express a specific manner of argumentation for making specific decisions on the various facts that are based on opposite... by kasi | May 30, 2013 | Marketing
In the context of marketing, there are six stages through which the customer passes while purchasing or adapting any good or service. These are considered as the psychological stages through which a person passes to decide for a product to either purchase it or... by kasi | May 26, 2013 | Marketing
Suppose you are reviewing all of your organization’s products and you have to decide on which one you should invest your money, for one of the products that is really doing well financially but its demand has declined from the market which doesn’t seem to persist for... by kasi | May 25, 2013 | Marketing
Marketing Managers have to deal with diverse purchase scenarios, when they sell directly to businesses. The buying centre of the business faces difficulties in understanding how a sale occurs. Usually the market manager have to deal with three types of re-buys, those... by kasi | May 25, 2013 | Marketing
A marketer generally classifies products on the basis of the factors like durability, tangibility and use that may be industrial or consumer, so because of the basis of these consumer products classification arises that is unsought goods. Unsought goods are those...