by kasi | Jan 10, 2010 | Marketing
Direct mail is actually a form of advertising, used by advertisers. Advertisers send printed ads, letters etc. to a large group of targeted consumers. These letters are mailed in bulk to reduce mailing cost; the main focus on target market mailing is done to get good... by kasi | Jan 6, 2010 | Marketing
Good product is not enough for business to be sold at good price. To generate sale in order to increase profit the product have to be communicated to the customer. This communication is known as “promotion” in marketing Marketing communication program is known as... by kasi | Aug 15, 2009 | Marketing
Direct marketing is the sub-branch of marketing, it’s different from marketing in two perspective. First, direct marketing directly convey message to the targeted individuals and second, customer response is measurable regardless to any medium. For...