by kasi | Jul 24, 2012 | Strategy
Kraft foods is an American company founded in1903 and operating in food processing industry. Its headquarter is located in Northfield, Illinois, United States. The company products are available in more than 170 countries almost serving worldwide. EFE Matrix External... by kasi | Jul 16, 2012 | Strategy
External factor evaluation matrix is a strategic tool used for the external evaluation of a firm. External factors consist of opportunities and threats which needs to be identified and should be responded in order to utilize the available opportunities and eliminate...