by kasi | Nov 2, 2016 | Human Resource
An orientation process involves pre orientation preparation and orientation program. Accountant In the pre orientation preparation Employee will be expected to bring their completed new-hire informational packages received either with their offer letter or upon... by kasi | Jul 9, 2015 | Psychology
In 1913, an American psychologist, who happens to mark a milestone in the history of psychology, is a founder of Behaviorism- a School of Thought. John B. Watson was of the view that a human behavior was not the result of internal mental processes. Also, claimed that... by kasi | Feb 5, 2015 | Consumer Behavior
Loyalty marketing is a marketing approach that is based on strategic management in which a company decides to use certain incentives in order to retain existing customers and get new ones. Loyalty marketing includes product marketing, brand marketing etc; as... by kasi | Jan 4, 2014 | Marketing
A franchise organization is one which already exists as a successful product or service and the franchiser makes a contractual relationship with the franchisee to operate under the franchiser’s trade name and guidance in return for an initial royalty fee. Franchising... by kasi | Jan 4, 2014 | Marketing
The philosophy of Enlightened Marketing is based on an important factor that a company’s marketing should consider the best long run performances of the marketing system. Enlightened marketing takes consumer’s perception about the product as most considerable; evade...