Grand Strategy Matrix

Grand Strategy Matrix has emerged into a powerful tool in devising alternative strategies. This matrix is basically based on four important elements: • Rapid Market Growth • Slow Market Growth • Strong Competitive Position • Weak Competitive Position These elements...

Grand Strategy Matrix

Grand Strategy Matrix is very useful instrument for creating different and alternative strategies for an organization. Grand matrix has four quadrants; each quadrant contains different sets of strategies and the entire firms along with their respective divisions must...