Literature Review on Performance & Talent Management

The transformation of talent management happened across the world in the late 20th century (Leena, 2012). The importance of defining, planning, and managing talent and performance was apparent during the transformation period (Pareek & Rao, 2006 as cited by Leena,...

Leadership Vs. Management

Leadership is an act or a process of influencing others’ actions and guiding them to a certain direction through setting a clear vision, it does not involve dictating steps that others should take but it definitely reinforces behavior that are helpful in achieving the...

What are the Buyer Readiness Stages?

In the context of marketing, there are six stages through which the customer passes while purchasing or adapting any good or service.  These are considered as the psychological stages through which a person passes to decide for a product to either purchase it or...

Challenges for Marketing in New Era

The concept of marketing has changed dramatically in recent decades, and recently the focus has moved more and more customers (compared to the products and the sale of) global marketing and various technology issues that impact on the market. In addition, there is a...