Strategic Marketing and Analysis of Marketing Plans

Analysis of Morrison, Asda, Tesco, and IcelandIn the UK, the superstore and supermarket have been producing various products. In 2002, trade transactions of foodstuff & superstores reached a predictable £83.68 billion. The marketplace consists mainly of large...

Marketing Plan of Domino’s Pizza

Executive Summary Domino’s Pizza is an American restaurant chain and an international franchise pizza delivery company. The company started its origin in 1960 and now known to be the second largest pizza chain in the United states after Pizza Hut. The parent company...

Customer Centered Company

We can’t deny the fact that we are living in the era of Customers. Many marketer had claimed previously that’s it’s the competitive advantage which has engaged a company to win over its customers. However, within recent time the Amazon, Cisco, sales force.com have...

Advertising Specialty

Advertising Specialty is known to be used for promotional and giveaway products to strengthen a company’s presence to reach to its specific target market. Nowadays companies are following the trend of exhibiting promotional items of some kind as this is the most cost...

Consumer Oriented Marketing

In the recent past, mostly companies used to adopt a product oriented approach to introduce and promote a product in the market. This was considered to be a naive endeavor of creating and marketing a product without any research done to find out what actually the...