by kasi | Mar 23, 2012 | Marketing
Chevron is an American multinational energy corporation founded in 1984 which has been engaged in every aspect of industries like oil, mining and gas etc with the production of goods i.e. fuel, lubricants, fuel additives etc. It is included in the major oil industries... by kasi | Oct 1, 2010 | Marketing
The concept of marketing has changed dramatically in recent decades, and recently the focus has moved more and more customers (compared to the products and the sale of) global marketing and various technology issues that impact on the market. In addition, there is a... by kasi | Oct 1, 2010 | Strategy
Drivers of change are the factors that make a difference in the industry in general. These forces compel companies to modify their actions because the industry changes. Drivers of change originate in the outer ring of the macroeconomic environment and in most cases... by kasi | Aug 28, 2010 | Marketing
The price adjustment strategies relate to all the strategies implemented by an organization that takes into account the differences between customers and rapidly changing. The price adjustment strategies are: geographical pricing, psychological prices, segmented... by kasi | Aug 15, 2009 | Marketing
Direct marketing is the sub-branch of marketing, it’s different from marketing in two perspective. First, direct marketing directly convey message to the targeted individuals and second, customer response is measurable regardless to any medium. For...