IKEA SWOT Analysis

IKEA is one of the most popular and iconic brands in the world. From the beginning, IKEA was founded on different principles—namely, frugality and low cost. Most furniture companies offer service and advice in settings where salespeople compete for sales commissions....

Objectives of Advertising

For every successful business there are a lot of factor involved which make it possible for the organization to move in the direction of success. One of the main things is advertising of the organization and its product. The main purposes of the advertising are to...