Extended Marketing Mix 7P’s

The marketing mix was first originally referred to as the 4 Ps of marketing. The concept of marketing mix combines all the essential elements that are required to promote your product and services and get them delivered to your customers successfully. A set of...

Price Adjustment Strategies

The price adjustment strategies relate to all the strategies implemented by an organization that takes into account the differences between customers and rapidly changing. The price adjustment strategies are: geographical pricing, psychological prices, segmented...