Extended Marketing Mix 7P’s

The marketing mix was first originally referred to as the 4 Ps of marketing. The concept of marketing mix combines all the essential elements that are required to promote your product and services and get them delivered to your customers successfully. A set of...

Benchmarking

Benchmarking is a term used in business operating procedures. To benchmark one’s business is to compare its entire standard operating procedures, with the one which is regarded as a pioneer, or is a tycoon in the relative market. Benchmarking is done to deduce...