by kasi | May 25, 2013 | Marketing
The marketing mix was first originally referred to as the 4 Ps of marketing. The concept of marketing mix combines all the essential elements that are required to promote your product and services and get them delivered to your customers successfully. A set of... by kasi | Jan 10, 2010 | Marketing
Sales promotions are generally short-term incentives. These incentives are given to encourage maximum sales of a product or service; however these incentives are not for consumers alone but can also be given to wholesalers and retailers by the company. Sales... by kasi | Jan 6, 2010 | Marketing
Good product is not enough for business to be sold at good price. To generate sale in order to increase profit the product have to be communicated to the customer. This communication is known as “promotion” in marketing Marketing communication program is known as... by kasi | Aug 26, 2009 | Marketing
Marketing Mix History Marketing mix is one of the important topics in marketing. The idea of this term is generated back in 1948 by James Culliton he said marketing decision should be the result of something like recipe. It analogues to the restaurants offer same...