Brand Equity

Brand equity is basically the outcome result from marketing the product and service brand name or some other brand element that the substitute of product don’t have. Brand equity is created through the large pool of investment the organization invest to create its...

Managing for Competitive Advantage

Advancement in technologies like Internet people can easily share their information by adapting modern way of communication. The world becomes global village due to which the organizations have to make certain vital decision to gain the competitive advantage. To...