CPM (Competitive Profile Matrix)

Competitive profile matrix is an essential strategic management tool to compare the firm with the major players of the industry. Competitive profile matrix show the clear picture to the firm about their strong points and weak points relative to their competitors. The...

The EFE Matrix (External Factor Evaluation Matrix)

The EFE matrix is the strategic tool used to evaluate firm existing strategies, EFE matrix can be defined as the strategic tool to evaluate external environment or macro environment of the firm include economic, social, technological, government, political, legal and...

IFE (Internal factor evaluation) Matrix

IFE (Internal factor evaluation) matrix is one of the best strategic tool to perform internal audit of any firm. IFE is use for internal analysis of different functional areas of business such as finance, marketing,IT, operations, accounts, Human Resources and others...

Strategic Management

Strategic Management Definition Strategic management is the art and science of formulating,implementing and evaluating cross function decision that enable to business to achieve its objectives. Strategic management can also be defined as the formal process for...