TOWS Analysis of Toyota

Strengths 1- A strong brand name, Toyota is considered to be the world’s largest automobile producer. Toyota has been operating 51 manufacturing companies in 26 countries including 12 in Japan. 2- Toyota possess a powerful market position by promoting innovative...

TOWS Matrix

The TOWS MATRIX is an acronym of the words: Threats, Opportunities, Weaknesses and Strengths. The TOWS Matrix is an effective technique that emphasize on the external opportunities and threats while analyzing the internal strengths and weaknesses of a company. The...