Types of Buying Decision Behavior

by adam kasia | Jul 5, 2010 | Principles of Marketing | 32 comments

We have often seen that there are some purchases which require a lot of time and information to make. On the other hand there are also buying decisions which can be made with out taking time and consulting others. In this way, consumer buying behavior is broadly divided into four parts on the basis of the extent of buyer involvement and the extent of differences among brands. The explanation of four types is given and explained below.

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32 Comments

hesbonmongare on September 2, 2011 at 8:04 am
It was excellent……
JOHN MENSAH PLANGE on December 6, 2011 at 5:06 am
THIS NOTE IS SIMPLIFIED AND SELF EXPLANATORY.
lord kwofie . c. poly on December 6, 2011 at 7:58 am
It cool but will need more breakdown
ismail Karim on December 26, 2011 at 5:09 pm
whats different between Customer and consumer? Please explicity explaine
umar on April 4, 2012 at 5:44 pm
customer is a buyer who only buy that product he does not use it….and he may can sell it to other while at there other side consumer is a buyer who buys any product and also use it…for example if some one buy pepsi for his friend then the person who is buying pepsi is cutomer….and if he buys pepsi and after buying he drinks it then he is the consumer…
hakim on April 19, 2012 at 3:58 pm
These articles are very nice………….
EVANGELINE KAGWIRIA on May 29, 2012 at 10:49 am
Am so pleased wiith these article
Alli balogun Olubukola Monsurat on June 5, 2012 at 3:11 am
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amna on June 27, 2012 at 5:05 pm
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SALOME on August 27, 2012 at 12:01 pm
its awosame
humaira aktar on September 7, 2012 at 7:14 am
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taraz on October 7, 2012 at 8:28 am
its very good and easy i like it
tareen on November 9, 2012 at 4:18 pm
Thanks many many thanks
Terence caspa on November 14, 2012 at 5:43 pm
This is very detailed.I enjoy it.What should marketers do to win consumers involved in Dissonance reducing buying behaviour?
Guriya on November 14, 2012 at 8:23 pm
thankyouuu so much. it really helped me alot…
nana ama mefful on December 12, 2012 at 4:49 pm
very understanding
NUNISHI EMMANUEL on February 1, 2013 at 8:37 pm
thanks for this simplified notes and understandable!!!
MUNISHI EMMANUEL on February 1, 2013 at 8:41 pm
thanks for this simplified notes and understandable!!!
It really helped me alot!!
yogeshwar on April 12, 2013 at 6:51 pm
thanks a lot. its easy , short and understanble.
Lù Xù on June 5, 2013 at 1:13 pm
nice, thanks
Md. Shakhawat Hossain on September 22, 2013 at 4:04 pm
Thanks, its easy and understandable.
JAVED AHMED JAMALI on September 30, 2013 at 8:30 am
NICE INFORMATION………….. THNX
Ms on October 31, 2013 at 4:35 pm
Good like the examples
khalil on February 17, 2014 at 6:38 pm
thats a good
shehla khalid on March 1, 2016 at 11:21 am
it is well done. really admirable
maryam khan on April 2, 2016 at 12:02 pm
it good but lack examples
maryam khan on April 2, 2016 at 12:49 pm
it is realy helpful
Muhammad Noshad on April 11, 2016 at 10:52 am
so informative
Eva on May 24, 2016 at 12:08 am
Ohh finally, l got the clear and easy answer, So helpful
-thank you ????????
Zubair farooq on November 25, 2016 at 3:52 am
Sir maza a gya mtblll innnaaaa simple taaaa streight with example ????
Umar Ariff on September 26, 2018 at 5:12 pm
Thanks its really helpful to understand the differences about buying decision behavior ?
Janet on March 18, 2019 at 10:47 am
very informative.Glad