We have often seen that there are some purchases which require a lot of time and information to make. On the other hand there are also buying decisions which can be made with out taking time and consulting others. In this way, consumer buying behavior is broadly divided into four parts on the basis of the extent of buyer involvement and the extent of differences among brands. The explanation of four types is given and explained below.
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This is very detailed.I enjoy it.What should marketers do to win consumers involved in Dissonance reducing buying behaviour?
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thanks for this simplified notes and understandable!!!
thanks for this simplified notes and understandable!!!
It really helped me alot!!
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