The Mission Statement and Purpose of Wal-Mart (WMT)
Wal-Mart’s advertised mission statement and its advertising slogan are the same:
"We save people money so they can live better."
In addition to this mission statement, the company looks to its founder, Sam Walton for a company "purpose":
“If we work together, we’ll lower the cost of living for everyone…we’ll give the world an opportunity to see what it’s like to save and have a better life.”
In order to fulfill its mission, Wal-Mart has developed some unique, policies, principles, rules, processes and procedures, the sum total of which form the Wal-Mart stores corporate culture:
• Open Door Policy – Managers’ doors are open to employees at all levels
• Sundown Rule – Answering employee, customer, and supplier questions on the same day the questions are received
• Grass Roots Process – Capturing suggestions and ideas from the sales floor and front lines
• 3 Basic Beliefs & Values – Respect for the Individual, Service to our Customers, Striving for Excellence
• 10-Foot Rule – Making eye contact, greeting, and offering help to customers who come within 10 fee
• Servant Leadership – Leaders are in service to their team
• Wal-Mart Cheer – An actual structured chant that was created by founder Sam Walton to lift morale every morning