Rescuers.

•    High investment with high risk involved.

•    Continuous innovative ideas are required to retain the attention of customers.

•    Limited range of target audience mainly Children.

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Opportunities

•    Move into different segments

•    Proper inventory management

•    Market development in untapped countries.

•    Reduction in operating costs.

•    Disney music channel

•    Benchmarking to improve management practices.

•    Disney school of management and training

•    Online Websites

•    Develop more attractions for theme park.

Threats

•    Security Threats due to terrorism

•    Employee retention

•    High competition in Media Industry.

•    Facing fierce competition from Paramount Parks, Universal Studios and Six Flags Theme Parks.

•    Social and ethnic groups.

•    Government policies

•    High demanding market in terms of innovation.

•    Increasing salaries and labor cost.

•    Recession

•    Maintain product differentiation.

•    Tight competition in national and international markets.

•    Searching, paying and retaining innovative people.

•    Piracy