Rescuers.
• High investment with high risk involved.
• Continuous innovative ideas are required to retain the attention of customers.
• Limited range of target audience mainly Children.
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Opportunities
• Move into different segments
• Proper inventory management
• Market development in untapped countries.
• Reduction in operating costs.
• Disney music channel
• Benchmarking to improve management practices.
• Disney school of management and training
• Online Websites
• Develop more attractions for theme park.
Threats
• Security Threats due to terrorism
• Employee retention
• High competition in Media Industry.
• Facing fierce competition from Paramount Parks, Universal Studios and Six Flags Theme Parks.
• Social and ethnic groups.
• Government policies
• High demanding market in terms of innovation.
• Increasing salaries and labor cost.
• Recession
• Maintain product differentiation.
• Tight competition in national and international markets.
• Searching, paying and retaining innovative people.
• Piracy
The majority of your opportunities actually fall under strengths. Opportunities is an external factor in a SWOT. Something that Disney can’t control.