In 1997, Yum Brands was founded which operates and licenses the restaurants across the world like KFC, pizza hut and wing street etc. The Yum brand company is headquartered in Louisville, Kentucky, United state. Yum brands are considered to be the world’s largest fast food restaurant. David C Novak is the CEO and President of the yum brands that operates the company.

SWOT Analysis of Yum Brands!

Strengths

• Yum brands have the loyal follow ship of the customer’s means that due to the strong recognition of the brand the customers are loyal for yum brands.

• The management team possessed by the yum brand is very much strong that leads the company to the better opportunities.

• The products and services that are produced and served by the company are of very good quality. [sky]

• Strong financial position is experienced by the company that leads the brand to the strong market shares.

• Yum brand products are unique and exceptional as compared to the competitors manufactured products.

• The diverse type of business is used means that the area of the business is expanded by the company as according to the facilities.

• For the strong brand name and recognition, the marketing campaigns are organized by the company.

Weaknesses

• The factor of research and development is very weak in the company that leads as the weakness for the company.

• Some of the times the internal disputes come up between the employees of the company that results as mismanagement.

• The services provided to the customers by the company are not appropriate for the establishment.

• The supply chain of the brand to the customers is very weak.

• The economical crisis faced by the company or a brand is considered as the weakness as regarding the financial stability.

• There is no innovative material found in the yum brands as for the improvements.