SWOT Analysis of Adidas operating in Apparel industry; Strengths,Weaknesses,Opportunities and Threats of Adidas.
Strengths
1. It has high brand value among the consumer.
2. It has been sponsoring major sports events including Olympics and sports team.
3. Adidas products are available worldwide.
4. Producer of wide variety of products; sports footwear, Adidas,bags, shirts, watches, eyewear, and other sports and clothing related good.
5. Strong workforce
6. Customer retention ratio is high
7. Impactful marketing strategies attracting consumers to buy Adidas products.
Weaknesses
1- The prices of products are high
2- It has been serving limited segment
3- Cost structure of company is high
Opportunities
1- Market penetration in current markets
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