Five year Marketing Plan (BLUE SKY CLOTHING)
• This plan will essentially condition the current method of practice of the businesses.
• Although Blue Sky was launched only three years ago, the business has shown a grand appeal of goods and research to prove that the sports-oriented customers and targeted sports retailers are keen on purchasing casual clothing.
• The brand is interested in actually adding new product lines and also expanding the product range alongside.
• Analyze the current situation, and note the important findings.
• Target new international audience, and segment. Ask yourself a question; are the audiences traditional? Modern? Creative? Introverted? Leaders? Followers? Are they innovative? As we find the answer to these questions, we can describe our target audience.
• In addition to the appeal to the audience, the aim is to explore the true success of online sales and to operate an online platform. The marketing department is planning on exploring high-quality goods in a few specific departments. The main categories include Business, casual, trendy, symbolic, and colorful clothing.
• The benefits of an international audience are achieved with the expanding of clothing type.
• In the next 5 years, Blue Sky Company will facilitate, supply, and introduce new goods to the many new and old customers.
• Communication: Communication with the audiences is very important in any case. The end-result of all the hard work is to communicate immensely with the audiences.
Discuss How the Plan Supports Strategic Objectives
To present, the situation for Blue Sky is a tremendous opportunity. The business will have to go through many challenges, and the leaders are confident that they can conquer every conquest ahead. To describe a SWOT examination of the firm will be led by the marketers. The SWOT analysis is used to identify the Strengths, Opportunities Weaknesses, & Threats of Blue Sky Company. The SWOT analysis provides a thumbnail sketch of the business’s position in the marketplace. Blue Sky has an impressive power or captivating the entire market. In just three years it has advanced. While looking for new opportunities, it has developed its brand to a great extent. On the other hand, the developing sum of brand-loyal consumers, & right areas of the business financial management have been in a real situation to improve. However, as Blue Sky considers expanding its line of goods and entering new marketplaces, it will protect the business from marketing narrowness (that recognize the scale of its activities) and quality of derailments (McDonald, 2000). While the company confirms plans for expanded sales & new goods over the internet, we must take into account the competitors’ actions.
Approach to Gain Agreement for the Marketing Plan to Achieve Strategic Objectives
An important piece of information is as such: Customers prefer to opt for reasonably priced products, as they change their clothing now and then. For this reason, expensive clothing is not bought by the lower, and middle class, and only by the elite. When mass producing products, the aim is for to be very reasonable and around 70% of the customers opt to buy decently priced clothing- Bly Sky. We can also see an uprising trend towards health conscious and caring individuals, who care for the environmental benefits too. The relation with the philosophical and psychological branding of Blue Sky will affect the sales. For this reason, there is a social responsibility program. There is an aim for the products, consumers between the age of 21-45, to target the following products; Hiking, climbing, cycling, skating, surfing, horseback riding, in-line skating, snowboarding or skiing, kayaks & other such activities’ clothing. Quite simple, these people want to “play outside,” and they were not professionals at their activities, however, they entertained the outdoor environment (Mintel, 2005). These energetic customers represent a population of cultured & confident individuals. Notwithstanding their relaxed incomes, these consumers are price cognizant & reliably strive for the value of their purchases (Müller, et al., 2006). Regardless of age (irrespective of whether they fall within the upper or lower end of the target range), lead an active lifestyle. They are a little status-oriented, but not excessively. They are similar to be related to excellent products, but they do not want to pay a higher price for a particular brand. Blue Sky’s existing consumers tend to live in northern New England, Southern California and the Northwest.; an ultimate objective is to aim customers in the US Mid-Atlantic & Southwest. With the application of more strategies, it will target at a wider range of audiences.
Critically Evaluate and Provide Review Measures for the Agreed plan
Blue Sky has been planning to enlarge its product portfolio to include tailored clothing. Consumers could choose to say a symbol that represents their game shine up. Then, add a slogan to the logo, for example, match “get over it.” A baseball cap with a cyclist could bring the slogan “Take a Spin.” In the first ten new logo & five new slogans; more will be added later. Eventually, a sum of slogans & logos is retired & newly introduced. This approach will keep the concept fresh & to prevent it from being diluted by many variations. The additional technique to Blue Sky is planning to develop its proposing product elements of lightweight luggage two sizes Duffel bags, two colors tote bag & a daypack. These elements moreover have the trendy colors for a reason, with a selection of logos & slogans. Blue Sky will focus on expanding retail specialty stores across the country, focusing on the next Mid-Atlantic & Southwest Regions. The business has not yet determined whether it is worthwhile to sell through large national chains because these stores could be considered competitors.( Nakamura, 2008)
Blue Sky is planning to enlarge online virtual deals by suggesting modified manufactured goods over the Internet so that the difference between the burning of the Internet & special promotions shipping. In the end, perhaps the Internet stalls into some of the extra beneficial outlet warehouses, so customers might demand & modify their goods to establish a trade. Irrespective of the growth strategies, Blue Sky aims to switch & uphold durable relations with delivery station fellows fully. Blue Sky connects with customers & stores for their goods in changed ways. About Blue Sky Business & its goods available on the Internet, complete email, & in person. Advertising companies are moreover trying to differentiate its goods from competitors.( Office of Fair Trading 2006)
The business is based on personal contact with dealers to establish goods in their stores. This contact, either in person or over the phone, helps to bring the Blue Sky a message to build the unique features of the goods and relationships. Representatives Blue Sky is visiting each store two or three times a year, & provide training for retail property dealers or for those who want refresher course new products. For example, distribution expands, Blue Sky adapt o to respond to increased demand by adding suppliers to ensure that the stores are visited more often. Sales promotion & public relations, which currently represent the most important part of the marketing strategy of the Blue Sky. As Blue Sky is moreover engaged in cause marketing throughout its contribution to environmental programs that have a good PR. Unusual marketing approaches that little money & a lot of resourcefulness needed but moreover fits perfectly blue sky. (HMSO. Seaton and Waterson (2013)
Because Blue Sky is a small, flexible organization, the business could easily implement notions, for example, distributing free water skiers & off coupons for sporting events. The business plans in the next year to participate in marketing:
• Generate a Blue Sky Tour, where numerous employees alternately driving distribute campsite of advertising stuff for example Blue Sky coupons & stickers
• Take part in kayak races, cycle races & competitions to our Blue Sky trucks climbing to water free, coupons & stickers Blue Sky to distribute shirts or hats.
• Order of participating retailers
• Keep the competition.(Skrianka, 2012)
As mentioned earlier, this plan is made as per the competitive price in mind. The Business is not involved in the high price luxury or prestige or signals those trying to make up for low prices by selling large quantities of products. Instead, the value of the derived prices so that consumers are comfortable buying new clothes to replace the old, even if it’s just because of they similar to the new clothes. Strategically the pricing moreover makes Blue Sky products-good gifts for a birthday, or “just since.”
References
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Nakamura, E. (2008). “Pass-Through in Retail and Wholesale.” American Economic Review, 98(2), pp. 230–237.
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Skrianka, B. S. (2012). “The Geography of Grocery Demand in the UK: An Evaluation of the 2003 Morrisons- Safeway Merger,” Mimeo, University of Chicago, Harris School of Public Policy.
Verdict Research (2005). Grocery Retailers 2006, Verdict Research, UK