by kasi | Feb 5, 2015 | Consumer Behavior
Loyalty marketing is a marketing approach that is based on strategic management in which a company decides to use certain incentives in order to retain existing customers and get new ones. Loyalty marketing includes product marketing, brand marketing etc; as... by kasi | Nov 3, 2014 | SWOT Analysis
Executive Summary Domino’s Pizza is an American restaurant chain and an international franchise pizza delivery company. The company started its origin in 1960 and now known to be the second largest pizza chain in the United states after Pizza Hut. The parent company... by kasi | Jul 8, 2014 | SWOT Analysis
This article covers the internal and external analysis of Whole Foods Market and the technique used for it is SWOT analysis. The SWOT analysis of Whole Foods Market identify the factors that falls under the following: Strengths • The company offers a broad range of... by kasi | Jun 23, 2014 | Management
The purpose of life cycle costing is to calculate end to end cost of the product rather than the cost of the project. The other way to elaborate this concept is the cost of the entire life cycle of the product not only project to produce the product. The common... by kasi | Mar 30, 2014 | Management
The project coordinator is a role which project manager has to play in weak matrix or functional organization. In both type of organization, the functional manager has more power therefore, project manager plays limited role of project expeditor or project... by kasi | Mar 30, 2014 | Management
The project expeditor is a role which project manager has to play in weak matrix or functional organization. In both type of organization, the functional manager has more power therefore, project manager plays limited role of project expeditor or project coordinator.... by kasi | Mar 25, 2014 | Management
Projectized organizational structure offers flexibility in the arrangements of resources.In projectized organization, the whole company is organized by projects rather than functional teams or departments. Since this structure promotes the projects work over... by kasi | Mar 24, 2014 | Management
This is the classical type of organization structure that has been commonly practiced and followed by companies and corporation around the globe. The major reason to implement this structure to combine expertise in the form of functional departments which include but... by kasi | Mar 24, 2014 | Management
The matrix organization is a type of arrangement in which the authority power is share among project and functional manager. This type of organization overcome the disadvantage of functional organization by balancing the decision making power between functional and... by kasi | Mar 22, 2014 | Marketing
We can’t deny the fact that we are living in the era of Customers. Many marketer had claimed previously that’s it’s the competitive advantage which has engaged a company to win over its customers. However, within recent time the Amazon, Cisco, sales force.com have...